Since 2000, Crum & Forster’s Accident & Health division (A&H) has offered a diverse portfolio of specialty insurance and reinsurance products nationwide. We place a strong focus on product development and creative distribution methods, along with excellent client service and support.

In addition to our robust domestic portfolio, which spans both special risk and medical solutions, A&H works on an international basis through various partnerships. Our global capabilities provide our partners with even broader flexibility in underwriting solutions.

The qualities and capabilities of Crum & Forster Accident & Health demonstrate our philosophy of building meaningful, long-term partnerships and our dedication to providing alternative strategies in an ever-changing insurance market.

Information about the Role, Line of Business and Team:

The Director, Marketing Operations role plays a crucial role in helping marketers realize their vision and strategy by designing and implementing technologies that drive efficiency and performance, as well as produce the metrics to tell the marketing story. The team is closely aligned with bottom-line business goals and has an understanding of technology ecosystems and platforms. This enables them to prioritize solutions, articulate business requirements, and collaborate with cross-functional partners to deliver measurable results.  This role will help drive the advancement and execution of marketing technology transformation efforts. The ideal candidate is passionate about marketing AND technology and will become an expert in the data, platforms and processes we use to deliver marketing; balancing tactical and strategic approaches to problem solving and issue resolution. This role will be responsible over-seeing the end-to-end architecture of our Salesforce Marketing Cloud solution, enabling new capabilities with the overarching end-to-end architecture in mind.

What you will do:

• Lead execution of martech projects and integrations end-to-end
• Own the end-to-end architecture of Salesforce Marketing Cloud, ensuring integrations, data governance, and security/compliance standards are met.
• Establish and enforce platform governance, data quality standards, and documentation across digital channels.
• Lead configuration, data model design, and API integrations for Salesforce Marketing Cloud, Salesforce CRM, Sprout Social, Google Analytics, CVent, and allied tools.
• Manage vendor relationships and partner with IT & Security to secure privacy / cybersecurity approvals.
• Oversee continuous platform optimization, ensuring reliability and scalability.
• Develop reusable Journey Builder templates, data extensions, and automation workflows for multi-channel campaigns.
• Provide hands-on support for campaign builds while upskilling teammates through coaching and training.
• Monitor campaign performance; recommend real-time optimizations to improve conversion and engagement KPIs.
• Design and maintain executive dashboards and self-service reporting that surface KPIs, funnel analytics, and ROI.
• Translate campaign data into actionable insights that guide campaign strategies.
• Measure post-implementation performance and champion a culture of ongoing optimization.
• Stakeholder Needs Assessment: Collaborate with cross-functional teams to gather requirements and align process design with organizational goals and stakeholder needs. Assist marketing teams by interviewing experts, documenting current processes, identifying inefficiencies, and developing improvement plans.

What You will bring to C&F:

• Proven success architecting and integrating multi-channel marketing stacks (email, social, web, advertising, analytics) at enterprise scale.
• Advanced analytics proficiency: segmentation, analysis, attribution.
• Strong grasp of data privacy regulations (CAN-SPAM, GDPR, CCPA) and cybersecurity best practices.
• Demonstrated ability to lead complex projects, manage cross-functional stakeholders, and influence without authority.
• Superior communication skills—able to translate technical concepts into business value narratives for executive audiences.
• Exceptional organizational skills, attention to detail, and a passion for documentation and continuous improvement.
• Capable of working across complex, decentralized organizations and environments prone to regular change
• Fast paced, with capability to self-manage multiple projects and deadlines
• Ability to use creative and critical thinking to identify and solve problems
• Some travel required for team meetings and employee events

Requirements:

• Bachelor’s degree in Marketing, Communications, Information Systems, or related field; relevant certifications strongly preferred.
• 10+ years progressive experience in B2B marketing operations, demand generation, or martech management (insurance or regulated industry preferred).
• Expert-level, hands-on knowledge of Salesforce Marketing Cloud, Salesforce CRM, and associated APIs; certifications a plus.
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)

• Competitive compensation package
• Generous 401K employer match
• Employee Stock Purchase plan with employer matching
• Generous Paid Time Off
• Excellent benefits that go beyond health, dental & vision. Our programs are focused on your whole family’s wellness, including your physical, mental and financial wellbeing
• A core C&F tenet is owning your career development, so we provide a wealth of ways for you to keep learning, including tuition reimbursement, industry-related certifications and professional training to keep you progressing on your chosen path
• A dynamic, ambitious, fun and exciting work environment
• We believe you do well by doing good and want to encourage a spirit of social and community responsibility, matching donation program, volunteer opportunities, and an employee-driven corporate giving program that lets you participate and support your community
  

At C&F you will BELONG

If you require special accommodations, please let us know. We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require special accommodations, please let us know. Belonging at C&F, is a mindset. It’s about fostering a culture of inclusion and connection, where everyone feels valued, heard, and empowered to thrive and where our social impact efforts help strengthen the communities where we live and work.

For California Residents Only:  Information collected and processed as part of your career profile and any job applications you choose to submit are subject to our privacy notices and policies, visit https://www.cfins.com/onlineprivacypolicy/ca/noticeatcollection/ for more information.

Crum & Forster is committed to ensuring a workplace free from discriminatory pay disparities and complying with applicable pay equity laws.  Salary ranges are available for all positions at this location, taking into account roles with a comparable level of responsibility and impact in the relevant labor market and these salary ranges are regularly reviewed and adjusted in accordance with prevailing market conditions. The annualized base pay for the advertised position, located in the specified area, ranges from a minimum of $111,100.00 to a maximum of $162,900.00. The actual compensation is determined by various factors, including but not limited to the market pay for the jobs at each level, the responsibilities and skills required for each job, and the employee’s contribution (performance) in that role. To be considered within market range, a salary is at or above the minimum of the range. You may also have the opportunity to participate in discretionary equity (stock) based compensation and/or performance-based variable pay programs.

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